TIME MAGAZINE FUCKS TIVO

From page 22 of this week's Time, there's a feature called "The Year in Buzzwords". It includes some of the phrases we've come to know and be annoyed by in 2004 -- "security moms", "wardrobe malfunction" -- but then there's the very last one:

Tivo (verb) Only 2.3 million subscribe to this digital recording device--but everyone, it seems, is "TiVoing" favorite shows. And probably still Xeroxing too.

Oops. When not referring to the corporate entity, the word "Tivo", being a trademark, can only be used as an adjective.

Disclaimer: My brother yadda yadda.