NOOOOOOOOOOOO!!!!!!
(er, "NO!")

Oliver Willis links to a sad, sad piece of news: TNN is going "Maxim-y".

The name change is set to take effect June 16 and will be backed by a multimillion-dollar advertising campaign. In a statement, network president Albie Hecht said Spike TV would be "unapologetically male."

As part of its move to cater to the men's market, the network also unveiled a new slate of programming with a strong bent toward both the loud and the lewd, though the it will also carry daily news briefs on issues like health and finance.

"Guys like money, and girls like guys that have money. Therefore, guys are interested in the financial markets," the network said in previewing a series of daily market reports from CBSMarketWatch.

Men's Health magazine will contribute brief reports, Spike said, as will Stuff magazine, a "lad magazine" known for its scantily clad cover girls.

Joining the network this June, Spike said, will be an animation block featuring "Stan Lee's Stripperella," starring frequent Playboy model Pamela Anderson, as well as new episodes of the series "Ren & Stimpy."

I wouldn't care less about this, if it weren't for one thing: This likely means the impending end of Star Trek: The Next Generation reruns on TNN! Heavens no! Guess I'll be firing up the TiVo back home for the next 1.5 months.

Though, given the format of the new network, Blind Date probably isn't going anywhere. =P